As predicted last month, Tesla outsold Audi in August:
And it looks like Mercedes and BMW are next. Most of this is thanks to the Model 3 which outsold all the competition from all brands significantly, not just the Germans.
(Chart Credit: Vladimir Grinshpun)
Here is a comparison with BMW, Mercedes and Audi vehicles in the same segment over the last year:
Here is what is happening to BMW and Mercedes in the compact luxury sedan segment:
The 3 Series sales are at a low point and growth has been negative for several years. Mercedes C Class sales growth has also been flat to negative for a while.
Last month, compared to all passenger vehicles, the Model 3 moved up from number 7 to number 5:
|Toyota Corolla Family||26,754|
|Tesla Model 3||14,250|
|Toyota Corolla Family||26,155|
|Tesla Model 3||17,800|
Is the Model 3 muscling itself into Camry and Accord sales? Camry sales were down 22% YoY and Accord sales were down 19% YoY for July. They were down 19% and 11% respectively for August and 5% and 14% year to date compared to 2017.
Tesla also sold more cars than the combined monthly plugin sales of everyone else ever in US sales history. Yes you read that right. All manufacturers except Tesla combined have never sold as many plugins in a month as Tesla sold in August.