A recent newsgroup post that I found led me to this businessweek article – The Best E-Broker For You. Their slideshow compares several online brokerages, some of which I didn’t know existed. Here are two more cheap options other than SoGo that I mentioned in the previous post:
Also in the previous post I mentioned something about Trading for Free – Well here comes!!
Zecco – Free stock trades (maximum 10 trades a day up to 40 a month. After that, only $3,50 per trade)
Unlike the other brokerage firms, Zecco seems to be supporting itself partly from ads shown on its website, blog and forums. They also claim to save money from not advertising.