I just saw an ad for these guys on this blog and I had to check them out – !
Now Scottrade is being given a run for its money and if SoGo succeeds, hopefully we will see all around fee slashing and maybe, just maybe the days of free trading will be back.
Scottrade has great customer service, hundreds of branches and much more to offer the active trader in terms of tools and news. Looking at Sogo, there is no competition. Take a look again at Scotttrade.
All my personal accounts are at Scottrade and I agree with everything you are saying. I’m not saying Sogo is better than Scottrade, just they have lower fees. They do have some interesting options like fractional shares etc. and I hope they succeed. Also, as a new company the expetation of having as many branches as Scottrade is a bit much. And this blog is not really geared to the active investor 🙂